During the first COVID lockdown, I discovered my passion for nail art and realized my talent. I taught myself to paint ambidextrously, and with a lot of practice, my nail art improved drastically. Throughout this journey, I documented my nail growth and art progress on Instagram while gaining recognition from big beauty brands and celebrities. My art, along with outside influences, became the main inspiration that led me to develop an idea and make it a reality.

Originally the overarching theme of my project was to share my nail art with others by continuing to post content on social media. I painted my nails practically every day, trying out different tutorial styles but Propel encouraged me to engage in a greater challenge. 

I'm regularly asked how I manage to grow my nails so long. Well, the secret is that I wear gloves when I wash dishes, rarely play volleyball, and use my homemade cuticle oil… Soon enough, I set up a plan to follow through with a business launch. I brainstormed with others and came up with my company name, Apex Nail Care. Over the course of 4 months, I prototyped and branded a cuticle oil pen, created labelling, and sourced packaging. Then I planned to launch through an online store using Squarespace and got my claws on some business cards. Next, I was inspired to have a glass nail file added to my brand. I sourced and found the best available product that suited my vision; tweaking it by personalizing it with the Apex logo. 

Fortunately for me, I was able to merge two of my passions: business development and nail art.

Nail art

Instagram, Facebook, YouTube, Pinterest, Twitter: @holoandtea

TikTok: @holoandteatiktok

Apex Nail Care

Online store: www.apexnailcare.com

Instagram, Facebook: @apexnailcare