In Propel, I worked on developing my jewelry brand, Erika Jewelry. In the beginning of the semester, my brand had not launched yet. I spent my first weeks in Propel working on building my brand’s website and social media platforms. This involved doing multiple modelling photoshoots, product shoots, and a ton of website design and accounting. Once I had built my brand’s identity enough to launch it, I then shifted my project’s focus onto marketing. This involved organizing limited-time promotions, building an ambassador program, crafting a social media presence, as well as putting up paid ads on platforms such as Instagram and Pinterest. Offline, I worked on joining pop-up events, contacting stores for a consignment/wholesale partnership, and a couple of paid-advertisements.